• Blogging vs. other traditional marketing tools
• Increasing your company's profile in the world-wide-web
• Influencing and moving people into action
• Benefitting from blog's ability and flexibility in reaching both general and specific target market

• Utilising social media as a two-way engagement tool to develop relationship with your client
• Analysing the role of social media as a much more cost effective alternative to reaching your audiences
• Enhancing communication among employees, members, and stakeholders through social media

• How do I go from 10,000 visitor per month to 1 million visitor per month using social media and Google
• The importance of branding your blog from the first day you started blogging.
• What is wrong with bloggers nowadays? Why you MUST NOT blog for money.

• KinkyBlueFairy - history, statistics and making it a full time job
• Online advertising - its rise in Malaysia, and pros & cons
• Social media platforms - the different types and using it to your advantage

• What is the connection between online and offline worlds which is essential to galvanizing support?
• How do you think about your brand persona and the invitation it extends to stakeholders?
• What is the (not so) secret sauce which moves audiences to action?
• Which case studies best exemplify the lessons being shared?

• Lessons in effectiveness: Based on a study of 30 online campaigns ran in Malaysia
• The shift from Banner Ads to Social Media Ads in Malaysia
• Advertising on social media vs Advertising in social media
• Social media influence amongst Malaysian youths: What does the data tell us?
• What media agencies, advertisers, and digital agencies say

• What is social media culture?
• Analyzing trends in multicultural online, mobile consumption and spending habits
• Engaging ethnic consumers using specific cultural indicators both superficially and more profoundly

• Analysing current provision in law in relation to blogging practices
• Should bloggers practice self-censorship? How far?
• Is there a need to formulate a more blogger-friendly law? Is there any benchmark we can follow?

• Realigning your business to meet customer's demands for real-time communications
• Formulating social media engagement framework and strategies
• Communicating the new social media strategies of the company to the employee to ensure optimum performance

• Is a blogger a journalist?
• Media convergence - what it means for the journalist?
• Finding the angles - discovering which works best for each media
• Breaking the story - The story goes online first

• Analysing the concept of online privacy in the world today.
• Knowing the risks and understanding the importance of managing your personal information
• Is there a need to have a separate personal and professional account? What are the pros and cons?
• Going back to basic: Reviewing and using privacy settings available within your social media

• How to convince a social media influencer / the online community to broadcast your brand
• Considerations before approaching an influencer
• Case studies on successful online brand communication

• Monitoring online conversation and engaging with customers to promote yourself in the best channel
• Responding to online review selectively and put yourself in a positive light
• Advertising online to increasing traffic and in turn obtaining customer information

• Should there be a limit to freedom of speech?
• What is safe and ethical blogging practices?
• Discovering proper etiquette and handling of blogs
• Communicating content regulations effectively to the blogging community

Chaired by: (to be continued)

Panelists: